Between candidates of similar ability, it is almost always the same handful of things that decide.
Knowing what the company does, in which market and against which competitors changes the nature of the interview: you are no longer answering questions, you are having a conversation.
Fifteen minutes of preparation are enough to find one precise fact to mention. It is the simplest signal to send and one of the rarest.
« I am rigorous » proves nothing; everyone says it. Tell a situation instead: the problem, what you did, what came of it.
A thirty-second story with a verifiable outcome carries more weight than five minutes of self-description.
Faced with a technical question outside your field, saying « I haven't done that, here is how I would go about learning it » is better than improvising. An experienced recruiter spots the bluff, and it casts doubt back over everything else.
Admitting a limit while offering a plan is evidence of reliability, not a weakness.
« Do you have any questions? » is not a courtesy: it is the last thing anyone remembers. Prepare two or three that are not answered by the advert.
How is success measured in this role after six months? What was the hardest part for the person who held it? How are decisions made in the team?
A readable CV, with no unexplained gap and consistent dates. An up-to-date online profile. A professional email address. A quick reply to the recruiter's messages.
None of this will get you hired, but its absence rules you out before the interview, often without your ever knowing why.
Arrive ten minutes early, having checked the address the day before, with a margin for traffic. For a remote interview, test the microphone and camera an hour before, not three minutes before.
Warning that you will be late (immediately, and with a realistic arrival time) almost always saves the situation. Silence does not.
A short thank-you message the same day, recalling one specific point of the conversation, leaves a positive trace at very little cost.
If the announced deadline has passed, a single courteous follow-up is legitimate. Beyond that, persistence works against you.